80% people feel more accepted in metaverse than real life: Study

80% people feel more accepted in metaverse than real life: Study


The metaverse appears more welcoming to people than the real, offline world. For consumers, this network of 3D virtual worlds seems to offer more space to fulfil their needs for inspiration, individuality, and inclusion. About 80 per cent of people feel more included in the metaverse, according to a study involving people across several countries.

The survey with 4,500 participants from Canada, Japan, MENA, Mexico, Spain, the UK, and the US, was conducted using both qualitative and quantitative research methods. It was carried out by media company Momentum Worldwide, metaverse partners to the American Association of Advertising Agencies (4As).

The metaverse appears more welcoming to people than the real, offline world. For consumers, this network of 3D virtual worlds seems to offer more space to fulfil their needs for inspiration, individuality, and inclusion. About 80 per cent of people feel more included in the metaverse, according to a study involving people across several countries.

The study also revealed that 63 per cent of the respondents had no idea that they had been in the metaverse all this time. Moreover, 85 per cent are happy about the ability to change their appearance in the metaverse as they desire, and 79 per cent said that their friends in the metaverse accept them for who they are than what they look like.

“Metaverse identity is an extension of our many identities in the real world. We are accustomed to constructing pseudo-identities for ourselves at work, in our personal lives with friends and family, and on social media. Brands are learning that identity and personality are two different things and not always interlinked,” said Jason Alan Snyder, global chief technology officer, Momentum Worldwide in a press release.

“Understanding what consumers want from the metaverse, their behaviours and motivations to fulfil happiness, find escapism, and seek inclusion are vital for guiding how brands and businesses should behave. It’s imperative that brands understand when they can or should violate expectations about identity and personality. The new opportunity is to help brands navigate the friction between identity and personality in the metaverse,” he added.

Fibre2Fashion News Desk (NB)