The Numbers: Yeezy’s impact on Adidas’s bottom line. The Yeezy sales added €150 million to Adidas’s…
Tag: Yeezy
Adidas Starts Unloading Its Yeezy Gear, to Benefit Anti-Hate Groups
Why It Matters: Adidas is trying to resolve a public relations problem. The postings on Adidas’s…
Chaos and Creation: Inside the Making of Yeezy Gap
It was almost 90 degrees in Times Square on Thursday morning when a scene began to…